Vhari has been involved in the food and drink industry for more than 25 years, working with key importers and distributors, and focusing on branded and own-brand products for many leading retailers.
She has experience in a wide variety of sectors including NPD for Waitrose, Tesco, and licensed products for Country Living. Vhari started her own business in 2011 and is the founder of The Food Marketing Experts, a full-service food and drink marketing agency. In addition, Cambridgeshire-based Vhari set up Grub Club Events, which runs networking events for food and drink professionals, as well as the rewilding charity Creating Nature's Corridors.
Vhari is a judge for the Great Taste Awards and Quality Awards and has also acted as a mentor for platforms such as Virgin Startup and Enterprise Nation.
She is judging Food Producer of the Year.